In December 2020, the SEC announced its new marketing rule, giving advisers the ability to gather and post testimonials and reviews. While many adviser-client partnerships start with a referral, client testimonials and reviews play an important role in building credibility and trust to further validate the referral.
Although the updated rule gives advisers new access to these marketing tools, there is still confusion across the industry about how and where they can be leveraged.
Built in accordance with current SEC and FINRA rules and regulations, Testimonial IQ unlocks previously inaccessible marketing tools for financial advisers, including gathering and sharing critical third-party validation. Testimonial IQ streamlines the process from gathering reviews to sharing them publicly on Google Reviews, and other sites, with the necessary disclosures and compliance oversight built-in.
While reviews are important, it’s just one piece of proactive reputation management. Testimonial IQ gives advisers a more holistic understanding of the client experience with surveys and AI-based competitor analysis.
From identifying new opportunities for referrals, the ability to flag at-risk client segments, and the ability to monitor their digital reputation as compared to their competitors across different geographies, Testimonial IQ helps advisers and their marketing and compliance teams optimize their online presence through third-party validation and insights to grow their business.